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I can speak on a variety of marketing-related topics including social media, market research, and building marketing teams. Below are videos of talks I have given recently.
How to Leverage Linkedin for Lead Gen
February 2, 2023
Your digital persona is now merging with your in-person one. Still, many professionals struggle with posting on LinkedIn consistently and using Linkedin for lead generation. In this 45-minute webinar, you will solve the "I don't know what to post on LinkedIn" dilemma once and for all. You will learn:
Mapping the Customer Journey
September 30, 2022
If you’ve ever developed a customer journey map, you likely discovered that everyone approaches mapping the customer journey differently. Some people use qualitative methods like user interviews, field studies, and diary studies. Others use quant surveys and data analysis. And still others combine all the above. Understanding your peers’ methods may help you improve yours, so in this webinar, we will explore customer journey mapping. Marilyn Heywood Paige (a serial marketing agency owner) will show you three methods, including a “quick and dirty” process for mapping customer journeys.
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