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How I Solve Complex Your Marketing and Communication Challenges
Before I tackle a problem, I have to fully understand it. That means delving into things like:
In other words, I don't take any marketing actions until I know how to get the best return on your investment. When it comes to spending other people's money, I don't guess what will work. I take a deliberate, strategic, measurable approach.
Below, you'll find several brief case studies that outline what happened when I applied my strategic, deliberate approach to complex communication challenges. Each illustrates that it takes more than throwing money and tactics (Let's do a social media campaign!) at a problem. Solving complex communication challenges requires experience, market research, and a knack for distilling insights into measurable, repeatable actions.
Recruitment Strategy for Construction Company
A construction company was continually short of skilled labor. Despite offering great salaries and benefits, the competition for skilled labor was (and still is) extremely tight. I developed a recruitment strategy and plan for the company that increased their applications from one per month to 10 per month within the first 6 months of deployment. Nine more applications per month may not seem like much, but ask any construction company, and they will tell you that would do handsprings for a 900% increase in applications.
National Reputation for Wedding Planning Company
When you are a local wedding planner looking to attract national clientele, you need a good SEO strategy that includes national media relations. I started an eight-month PR campaign that amassed a dozen placements (and accompanying backlinks) in national outlets, including Newsday, Brides, Bustle, Real Simple, and others. The wedding planner won two awards because of her new visibility and her website authority jumped ten points in six months.
More Conversations for Management Consulting Company
It’s challenging to market your management consulting firm when your client list and the services you provide for them are confidential. Traditional lead generation does not work with a target audience of C-suite executives. That’s the situation in which this California management consulting firm found itself. I implemented target market research to discover how and with whom their clients initiate discussions about their business challenges and how they go about solving those obstacles. Using the insights gained from these interviews, I constructed a social media strategy that my team of social media specialists executed. The number of conversations the firm started with the target audience tripled within the year.
Lead Generation for Software Company
A document management company needed to differentiate itself in the marketplace, increase current customers’ spend, and secure new state and school contracts. By initiating target market research, a brand audit, SWOT analysis, and competitor analysis, I identified critical gaps in their communications tactics and pinpointed the messaging that would resonate and persuade their audiences. I built a detailed messaging blueprint which they used to land a large contract with the state in six months.
Let's talk about what you need to accomplish and how I can help as your CMO or VP of marketing.